Case Study Honda Motor Co - 1271 Words

1. Introduction Honda Motor Co., Ltd. (HMC) is one of the world’s largest multinational enterprises which is mainly renowned as motorcycles, automobiles and power products manufacturer (Honda Motor Co., Ltd., 2014). In the automobile industry, according to its brand positioning as â€Å"The Power of Dream†, HMC is determined to pursue and to fulfil its expectation for its target customers by continuously developing and creating new values of the products (ibid, 2014). For USA market, American Honda Motor Co., Inc. is well known as a high quality and reliable automotive manufacturer (American Honda Motor Co., Inc., 2014). In 2001, Honda proudly revealed that Accord model is the bestselling model compared to other competitor’s models in the same segment (ibid, 2014). In Thailand, HMC is the second largest automotive company, taking up 17.6% share of sales in 2013(Honda Automobile (Thailand) Co., Ltd., 2014). In the same year, Honda Accord is the number one sales in family car segment with 57.6% market share (Checkraka, 2014). Honda revealed the strategy that the company will focus on is offering a wide range of new products and marketing communication (ibid, 2014). The main purpose of this essay is to analyse the marketing strategies of Honda in Thailand and the USA which can be divided into two aspects. Firstly, the influences of culture in advertising will be examined. Secondly, a marketing activity of Honda Accord in Thailand such as marketing event will be evaluated regardingShow MoreRelatedHonda Motor Co., Ltd3431 Words   |  14 PagesBUS 5580/5180 ORGANISATION AND MANAGEMENT Honda Motor Co. 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